14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Brands by country

Fashion brands from Ireland

This directory lists 5 fashion brands from Ireland. They cover premium and contemporary clothing, mass market fashion and luxury design. Price levels range from value to premium and luxury. Dublin is the main centre, with brands also based in Ballinasloe and County Clare, and one designer label operating from London.

Irish brands typically combine wholesale, own stores and e-commerce. Primark belongs to Associated British Foods. Notable names include Primark, which trades as Penneys in Ireland and offers very low-priced fashion and essentials, Dubarry, known for waterproof leather boots such as the Galway Country Boot, and the designer Simone Rocha with her romantic, sculptural womenswear. Ireland's long textile heritage, including linen and wool, forms part of the background to its fashion industry, while its brands increasingly operate internationally.

5brands
60%sell wholesale
80%sell online
60%run own stores

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Luxury and designer houses

1

Premium and contemporary

2

Mass market and fast fashion

1

Digital-native and DTC brands

1

Frequently asked questions

Which fashion brands come from Ireland?

Ireland is represented by 5 brands in this directory, including Primark, Dubarry and Simone Rocha.

How do Irish fashion brands sell?

60 per cent of Irish brands sell through wholesale. Own stores and own e-commerce are equally common, so most combine all three channels.

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