Fashion brands from New Zealand
This directory covers 8 fashion brands from New Zealand. Sportswear and outdoor and lingerie, swimwear and hosiery are the main groups, alongside mass market fashion and footwear. Brands are positioned in the mid-market and premium tiers, with a single value brand. Auckland and Wellington are the main centres.
New Zealand brands typically combine wholesale, own stores and e-commerce. Owners include Hallenstein Glasson, Pentland Group and VF Corporation. Notable names include the merino wool outdoor brand Icebreaker, the rugby and sportswear brand Canterbury, the lingerie brand Bendon and the high-street retailer Glassons. New Zealand's merino wool production and its rugby culture are closely linked to two of these brands, Icebreaker and Canterbury respectively.
Premium and contemporary
1Mass market and fast fashion
1Sportswear and outdoor
2Footwear
1Lingerie, swimwear and hosiery
3Frequently asked questions
Which fashion brands come from New Zealand?
The 8 New Zealand brands in this directory include Icebreaker, Canterbury, Bendon and Glassons.
How do New Zealand fashion brands sell?
75 per cent of New Zealand brands sell through wholesale. Most also sell through their own e-commerce, and many run their own stores.