Untouched World
Untouched World is a New Zealand lifestyle clothing brand founded by Peri Drysdale. It makes natural-fibre garments with no synthetics, largely produced in New Zealand, and sells them in New Zealand and internationally.
| Founder | Peri Drysdale |
|---|---|
| Origin | New Zealand |
| Fibres | Natural, no synthetics |
| Online reach | 49 countries |
| Website | untouchedworld.com |
What is Untouched World?
Untouched World is a New Zealand clothing company known for natural-fibre garments and a strong sustainability focus. Its clothes contain no synthetics, and New Zealand-made production gives the business control over quality and over its environmental and social impacts.
History
Founder Peri Drysdale started the business more than four decades ago as a small shop selling handknit items for young children, with the aim of adding value to New Zealand wool. It has since grown into an international brand, and its garments have been worn by Bill Clinton and Barack Obama.
Products and positioning
The brand designs lifestyle clothing for women and men in natural fibres such as wool. Its sustainability commitments include:
- No synthetic fibres in its garments
- A near-zero-waste operation, with no garments buried or burned in 40 years
- Ongoing work to minimise its carbon footprint
Distribution
Untouched World runs its own retail store alongside its e-commerce site, which sells to customers in 49 countries. Australia is a strong market and the United States is the next largest.
Why it matters
Untouched World links local fibre, local manufacturing and waste reduction into one brand proposition, an approach it has followed for more than four decades.
Frequently asked questions
Who founded Untouched World?
Untouched World was founded by New Zealand entrepreneur Peri Drysdale, who began by selling handknit children's items.
Is Untouched World made in New Zealand?
The brand emphasises New Zealand-made production and uses natural fibres with no synthetics.