Annah Stretton
Annah Stretton is a New Zealand womenswear label founded by designer Annah Stretton in Morrinsville. It sells women's fashion, accessories and homeware.
| Designer | Annah Stretton |
|---|---|
| Origin | Morrinsville, New Zealand |
| Peak store count | 34 in New Zealand and Australia |
| Fashion Week | New Zealand Fashion Week 2002 to 2015 |
| Website | annahstretton.co.nz |
What is Annah Stretton?
Annah Stretton is a New Zealand fashion label created by the designer of the same name. She launched the label from a dairy farm in Morrinsville, in the Waikato region, which remains closely associated with the business.
History
The label showed regularly at New Zealand Fashion Week from 2002 to 2015 and also appeared at Australian Fashion Week. At its peak the company operated 34 stores across New Zealand and Australia. Annah Stretton has also created wearable art pieces for the World of Wearable Art show.
Products and positioning
The core of the brand is women's fashion. During the COVID-19 pandemic it broadened its offer into new categories:
- Womenswear collections
- Accessories
- Homeware
Distribution
The label sells through its own retail presence and its online store.
Why it matters
Annah Stretton is one of the New Zealand designer labels that built a national retail footprint from a regional base. Its move into accessories and homeware shows how independent designer brands diversify to stay resilient in a small domestic market.
Frequently asked questions
Where is Annah Stretton from?
Annah Stretton is a New Zealand label launched from a dairy farm in Morrinsville, in the Waikato region.
What does Annah Stretton sell?
The label sells womenswear and has expanded into accessories and homeware.