Penny Sage
Penny Sage is a New Zealand womenswear label founded in 2011 by designer Kate Megaw. Based in Grey Lynn, Auckland, it designs and makes mix and match pieces locally in New Zealand.
| Founded | 2011 |
|---|---|
| Founder | Kate Megaw |
| Base | Grey Lynn, Auckland |
| Production | Made in New Zealand |
| Website | pennysage.com |
What is Penny Sage?
Penny Sage is a womenswear label from Auckland, New Zealand, founded in 2011 by designer Kate Megaw. The brand is based in the suburb of Grey Lynn, where a team of four works on design and production. Megaw leads the label as both founder and designer.
Products and positioning
The label creates mix and match pieces intended for everyday wear, work and evenings out, along with knitwear. Its garments are designed and made in New Zealand, with local makers in Auckland and Hamilton.
Penny Sage has also experimented with craft techniques, including hand painted fabrics, patchwork textiles and natural indigo dyeing.
Distribution
The label sells through its own website and is also stocked by independent New Zealand retailers.
Why it matters
Penny Sage is one of the independent New Zealand labels committed to domestic manufacturing, supporting local makers and showing how a small design led brand can keep production close to home.
Frequently asked questions
Who founded Penny Sage?
Penny Sage was founded in 2011 by New Zealand designer Kate Megaw.
Where is Penny Sage made?
Penny Sage garments are designed and made in New Zealand, with local makers in Auckland and Hamilton.