Barkers
Barkers is a New Zealand menswear brand founded in Auckland in 1972 by Raymond Barker. It sells shirts, knitwear, trousers, jackets and accessories through stores nationwide and online, and owns womenswear retailer Max Fashion.
| Founded | 1972, Auckland |
|---|---|
| Founder | Raymond Barker |
| Headquarters | Grafton, Auckland |
| Sister brand | Max Fashion (acquired 2018) |
| Website | barkersonline.co.nz |
What is Barkers?
Barkers is a New Zealand menswear brand headquartered in Grafton, Auckland. It designs and sells a full men's wardrobe, from casual pieces to tailoring.
History
Raymond Barker opened the first Barkers store in Auckland's central business district in 1972. He sold the company in 2002, and the business changed hands several times before new owners took over in the early 2010s. In October 2018 Barkers acquired womenswear retailer Max Fashion. The brand marked its 50th anniversary in 2022.
Products and positioning
- Shirts, knitwear and trousers
- Jeans, jackets and blazers
- Suits and tailoring
- Accessories
Distribution
Barkers trades through more than 30 stores across New Zealand, with a strong presence in Auckland, and through its online store. Jamie Whiting leads the business as chief executive.
Why it matters
Barkers is one of New Zealand's best known homegrown menswear brands. Its revival over the last decade and its move into womenswear through Max show how a domestic specialist can broaden into a multi brand fashion group.
Frequently asked questions
Where is Barkers from?
Barkers is from Auckland, New Zealand, where its first store opened in 1972.
Who founded Barkers?
Barkers was founded by Raymond Barker, who sold the company in 2002.