29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Rodd & Gunn

Action Downunder · New Zealand

Rodd & Gunn is a premium menswear brand from New Zealand, founded in 1946 and headquartered in Auckland. It makes clothing, footwear and accessories and sells through its own stores in New Zealand, Australia, the United States and the United Kingdom.

Facts
Founded1946
HeadquartersAuckland, New Zealand
OwnerAction Downunder
MarketsNew Zealand, Australia, United States, United Kingdom
Websiteroddandgunn.com
Segment
Premium
Categories
MenswearFootwearAccessories
Sales channels
Own storesWholesaleE-commerce

What is Rodd & Gunn?

Rodd & Gunn is a New Zealand menswear brand founded in 1946 and headquartered in Auckland. It has been acquired by the Australian company Action Downunder. The brand presents itself as a proud Kiwi label.

Products and positioning

The range covers men's clothing, footwear and accessories, spanning casual and smart casual wear. Rodd & Gunn positions itself in the premium segment, drawing on its New Zealand origins for its brand identity.

Distribution

Rodd & Gunn operates more than 240 retail points, with stores in New Zealand, Australia, the United States and the United Kingdom, plus outlet stores in New Zealand, Australia and the United States. The brand is also stocked by retailers in Canada, Ireland and France.

  • Own stores in four core markets
  • Outlets in New Zealand, Australia and the US
  • Wholesale presence in Canada, Ireland and France
  • Five year plan from 2024 targeting 40 new UK stores

Further expansion includes an additional New York store planned on Fifth Avenue.

Why it matters

Rodd & Gunn is one of the few New Zealand fashion brands with a sizeable physical retail footprint outside Australasia. Its push into the United States and the United Kingdom shows how a heritage menswear label from a small home market can scale internationally through its own stores.

Frequently asked questions

Where is Rodd & Gunn from?

Rodd & Gunn is a menswear brand from New Zealand, headquartered in Auckland.

Who owns Rodd & Gunn?

Rodd & Gunn was acquired by the Australian company Action Downunder.

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