Mons Royale
Mons Royale is a New Zealand merino wool adventure clothing brand founded in Wanaka in 2009 by Hamish and Hannah Acland. It makes performance base layers and outdoor apparel designed to move from the mountains to the street.
| Founded | 2009 |
|---|---|
| Founders | Hamish and Hannah Acland |
| HQ | Wānaka, New Zealand |
| Certification | B Corp (2024) |
| Reach | More than 1,000 stockists |
| Website | monsroyale.com |
What is Mons Royale?
Mons Royale is an outdoor apparel brand headquartered in Wānaka, New Zealand. It was founded in 2009 by husband and wife Hamish and Hannah Acland. Hamish, a former competitive skier, is chief executive.
Products and positioning
The brand is known for stylish merino wool based clothing for skiing, biking and other mountain sports, designed to also work in everyday settings:
- Merino base layers and underwear
- Technical tops and mid layers
- Outdoor apparel for ski and bike
Natural materials, ethical production and waste reduction are central to its positioning, and the company achieved B Corp certification in 2024.
Distribution
Mons Royale is stocked in more than 1,000 stores worldwide, with offices in Wānaka, Innsbruck in Austria and British Columbia in Canada. In 2024 it opened a company owned store on Helwick Street in Wānaka, and it also sells online.
Why it matters
Mons Royale is one of the brands that took merino from a technical base layer fabric into fashion led outdoor clothing, building an international wholesale business from a small New Zealand mountain town.
Frequently asked questions
Where is Mons Royale from?
Mons Royale is from Wānaka, New Zealand, where it is headquartered.
Who founded Mons Royale?
Mons Royale was founded in 2009 by husband and wife Hamish and Hannah Acland.