Hunting & Fishing New Zealand
Hunting & Fishing New Zealand is a New Zealand outdoor retail chain specialising in hunting, fishing and outdoor gear. Alongside international equipment and apparel brands, it sells its own Hunting & Fishing New Zealand clothing range.
| Founded | 1993 |
|---|---|
| Founder | Andy Tannock |
| Head office | Palmerston North, New Zealand |
| Stores | 37 across New Zealand |
| Model | Retail co-operative |
| Website | huntingandfishing.co.nz |
What is Hunting & Fishing New Zealand?
Hunting & Fishing New Zealand is a national chain of outdoor stores serving hunters, anglers and outdoor enthusiasts. It is supported by a head office in Palmerston North and operates stores across both islands.
History
The business was created by Andy Tannock, who built the concept on his earlier standalone store in Palmerston North. The network launched in spring 1993 with six stores and has since grown to 37 locations across New Zealand, tripling in size over a five year period before 2019.
Products and positioning
Stores combine technical equipment with clothing and footwear. The range includes fishing tackle, optics, firearms and outdoor apparel from brands such as Shimano, Daiwa, Beretta, Zeiss, Garmin, Under Armour and Stoney Creek, together with the chain's own Hunting & Fishing New Zealand clothing line.
Distribution
Rather than a classic franchise, the group runs as a co-operative: territory owners hold a share of the head office and pay lower annual fees than a typical franchisee would.
Why it matters
For outdoor apparel suppliers, the chain is a significant specialist route to market in New Zealand, and its own-label range shows how independent retail networks build private brands next to wholesale partners.
Frequently asked questions
Where is Hunting & Fishing from?
Hunting & Fishing is a New Zealand outdoor retailer with its support office in Palmerston North.
Who founded Hunting & Fishing New Zealand?
The chain was founded by Andy Tannock, who launched the network with six stores in 1993.