Macpac
Super Retail Group · New Zealand
Macpac is a New Zealand outdoor brand founded in 1973 by Bruce McIntyre and headquartered in Christchurch. It makes outdoor clothing, mountaineering backpacks, tents, sleeping bags and camping equipment.
| Founded | 1973 |
|---|---|
| Founder | Bruce McIntyre |
| Headquarters | Christchurch, New Zealand |
| Owner | Super Retail Group (since 2018) |
| Stores | About 97 (2024) |
| Website | macpac.co.nz |
What is Macpac?
Macpac is an outdoor clothing and equipment brand from Christchurch, New Zealand. It was founded in 1973 by Bruce McIntyre and is now owned by the Australian retailer Super Retail Group, which acquired it in 2018.
History
Macpac started out making products for the mountaineering community, with backpacks as a cornerstone of its range. Over time it expanded into a full outdoor offer and developed its own network of retail stores in New Zealand and Australia. In 2016 a deal with Amazon opened access to the United States market.
Products and positioning
- Outdoor and technical clothing
- Mountaineering and hiking backpacks
- Tents
- Sleeping bags
- Camping equipment
Distribution
Macpac operates a vertically integrated retail model with around 97 stores as of 2024, mainly in New Zealand and Australia, plus its own online shops. Internationally the brand has also been distributed through third parties in Europe, the United Kingdom, Japan and Chile.
Why it matters
Macpac shows how a heritage equipment maker can become a branded specialty retailer, and its acquisition by Super Retail Group reflects the consolidation of outdoor retail in Australasia.
Frequently asked questions
Where is Macpac from?
Macpac is a New Zealand brand founded in 1973 and headquartered in Christchurch.
Who owns Macpac?
Macpac has been owned by Australian retailer Super Retail Group since 2018.