Rebel Sport
Super Retail Group · Australia
Rebel Sport is an Australian sporting goods retailer founded in Sydney in 1985 and owned by Super Retail Group. It sells sporting and leisure equipment, sports apparel and footwear from a wide range of brands.
| Founded | 1985, Sydney |
|---|---|
| Parent | Super Retail Group |
| Acquired | 2011 |
| Format | Multi-brand sports retail |
| Website | rebelsport.com.au |
What is Rebel Sport?
Rebel Sport is a multi-brand sports retail chain in Australia. Its stores and website sell sporting and leisure equipment, apparel and footwear from international sportswear brands such as Puma.
History
The business started in Sydney in 1985. It was owned by private equity firm Archer Capital before Super Retail Group announced its acquisition on 17 October 2011. The deal covered 90 Rebel Sport stores together with 36 Amart stores and two Performance Sports stores, and around 3,000 employees. After the purchase Rebel became a separate division of Super Retail Group, initially named Sports Retailing and based in Sydney.
Products and positioning
Rebel Sport positions itself as a broad sports destination rather than a single-brand label. Its range typically covers:
- Performance and leisure sportswear
- Athletic and lifestyle footwear
- Sports equipment and accessories
Distribution
The retailer operates a national chain of stores alongside its e-commerce site.
Why it matters
As a major multi-brand sports retailer, Rebel Sport is an important wholesale partner for global sportswear brands seeking reach in the Australian market.
Frequently asked questions
Who owns Rebel Sport?
Rebel Sport is owned by Super Retail Group, which announced its acquisition of the chain in October 2011.
What does Rebel Sport sell?
It sells sports apparel, footwear and sporting and leisure equipment from a range of brands.