Bloch
Australia
Bloch is a dance footwear and dancewear company founded in Sydney, Australia, in 1932. It makes pointe shoes, other dance shoes, dance apparel and activewear.
| Founded | 1932 |
|---|---|
| Founder | Jacob Bloch |
| Headquarters | Sydney, Australia |
| European office | London |
| Acquisition | RP Collection, January 2024 |
| Website | us.blochworld.com |
What is Bloch?
Bloch is a dance brand from Australia. Jacob Bloch, a cobbler who had emigrated from Lithuania to Australia in 1931, began making pointe shoes in a workshop in Paddington, Sydney, in 1932. The company is headquartered in Sydney and has a European head office in London.
Products and positioning
- Pointe shoes, ballet flats, and jazz, character and tap shoes.
- Ballroom and barre shoes, and dance sneakers.
- Fashion flats, dance and street apparel, gymnastics and activewear.
- Costumes and accessories.
Distribution
Bloch operates a flagship store and 14 other stores in Australia, with stores in London, Paris, Amsterdam, Warsaw and New York. All other sales go through independent retailers.
Why it matters
In January 2024 Bloch acquired RP Collection, formerly Russian Pointe, which shows the company extending its dance footwear range through acquisition. The brand's own site marks 90 years of operation.
The company's own history page, titled Celebrating 90 Years, marks the anniversary of the 1932 start. Product categories span performance dance footwear, studio apparel and fashion oriented items, so the range reaches beyond the stage into everyday wear.
Frequently asked questions
Where is Bloch from?
Bloch is from Sydney, Australia, where Jacob Bloch started making pointe shoes in 1932.
What does Bloch sell?
Bloch sells pointe shoes and other dance shoes, dance and street apparel, activewear, costumes and accessories.