Fashion brands from Australia
This directory covers 73 fashion brands from Australia. Premium and contemporary labels form the largest group, followed by lingerie, swimwear and hosiery, sportswear and outdoor, and mass market and fast fashion. Most brands are positioned in the mid-market, with smaller premium and value tiers. Sydney and Melbourne are the main centres, while the surf town of Torquay is home to Rip Curl.
Australian brands are especially strong online: nearly all sell through their own e-commerce, while wholesale and own stores each play a role for a large share of them. Owners include Cotton On Group, a.k.a. Brands, Bondi Brands Group and Pentland Group. Notable names include Blundstone and Emu Australia in footwear, Rip Curl and Speedo in surf and swim, Seafolly and Berlei in swimwear and lingerie, and the denim retailers Just Jeans and Jeanswest.
Premium and contemporary
17Mass market and fast fashion
8Sportswear and outdoor
7Denim and casualwear
4Footwear
8Bags, accessories and eyewear
9Jewellery and watches
1Lingerie, swimwear and hosiery
8Childrenswear
2Digital-native and DTC brands
7Streetwear and youth culture
2Frequently asked questions
Which fashion brands come from Australia?
Among the 73 Australian brands in this directory are Blundstone, Rip Curl, Seafolly, Speedo, Emu Australia and Berlei.
How do Australian fashion brands sell?
63 per cent of Australian brands sell through wholesale. E-commerce is almost universal, and many brands also run their own stores.