Bond-Eye
Bond-Eye is an Australian swim and resort label founded by Steve Philpott. It is known for its proprietary Authentic Crinkle fabric and has expanded internationally with a boutique in New York.
| Founder | Steve Philpott |
|---|---|
| Country | Australia |
| Signature fabric | Authentic Crinkle |
| New York store | 375 Bleecker Street |
| Website | bond-eye.com |
What is Bond-Eye?
Bond-Eye is a swimwear and resortwear brand from Australia, founded by Steve Philpott. It has grown into one of the more recognisable Australian swim labels internationally, with a strong following and celebrity clientele.
Products and positioning
The brand is best known for its proprietary Authentic Crinkle fabric, a textured stretch material that defines its swimsuits. Styles are designed to fit across a range of sizes. Alongside swimwear, the label offers resortwear, and it has released collaboration collections with partners such as Dominique Elissa and the fashion entrepreneur Pip Edwards.
Distribution
Bond-Eye sells online through its own website and through international retailers such as Revolve. Following a pop up in the West Village, it opened a permanent boutique at 375 Bleecker Street in New York, which also carries complementary labels and includes an outdoor space for community events.
Why it matters
Bond-Eye illustrates how an Australian swimwear brand built around a signature fabric can scale from digital sales into physical retail in major international markets.
Frequently asked questions
Who founded Bond-Eye?
Bond-Eye was founded by Steve Philpott.
What fabric does Bond-Eye use?
Bond-Eye is known for its proprietary Authentic Crinkle fabric used across its swimwear.