29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Zulu & Zephyr

Australia

Zulu & Zephyr is an Australian swimwear and ready-to-wear label founded in 2012 by sisters Candice and Karla Rose. It designs bikinis, one-pieces and relaxed womenswear inspired by 1970s Australian style.

Facts
Founded2012
FoundersCandice Rose and Karla Rose
CountryAustralia
StoresBondi Beach and Byron Bay
Websitezuluandzephyr.com
Segment
Premium
Categories
SwimwearWomenswearChildrenswearAccessories
Sales channels
Own storesWholesaleE-commerce

What is Zulu & Zephyr?

Zulu & Zephyr is a contemporary Australian brand that creates swimwear and ready-to-wear for women. It was founded in the summer of 2012 by sisters Candice and Karla Rose, who took inspiration from their mother's Australian fashion of the 1970s.

Products and positioning

The label began in swimwear and has expanded into a broader lifestyle range. Its collections celebrate nostalgia through prints, textures and considered design, and the brand describes its approach as grounded in evolving sustainable initiatives.

  • Bikinis, one-pieces and bodysuits
  • Dresses, cover-ups, knitwear and denim
  • Outerwear, activewear and basics
  • ZZ Mini and ZZ Tween ranges for younger customers

Distribution

Zulu & Zephyr runs concept stores in Bondi Beach and Byron Bay, two of Australia's best-known coastal destinations, and sells through its own online store and retail partners around the world.

Why it matters

The brand is part of a generation of Australian labels that turned a beach-culture swimwear offer into a full lifestyle wardrobe, using physical stores in coastal hotspots to anchor a direct and wholesale business.

Frequently asked questions

Who founded Zulu & Zephyr?

Zulu & Zephyr was founded in 2012 by sisters Candice and Karla Rose.

What does Zulu & Zephyr sell?

It sells women's swimwear and ready-to-wear, including bikinis, dresses, knitwear and denim, plus ranges for younger customers.

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