14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Brands by segment

Lingerie, swimwear and hosiery brands

This directory covers 205 brands for lingerie, swimwear and hosiery. France has the most, followed by the United States, the United Kingdom, Germany, the Netherlands and Australia. The segment includes bra and underwear specialists, shapewear, nightwear, tights and stockings, and swimwear and beachwear labels, ranging from high-street to luxury.

Most brands in this segment sell through wholesale to lingerie specialists and department stores. Almost all also run their own e-commerce, while a smaller share operate their own stores. Examples include Victoria's Secret, Triumph, Calida, Hanro, Wolford, Agent Provocateur, Skims, Savage X Fenty, Hunkemöller and Chantelle. France has a long tradition of corsetry and lingerie, while newer celebrity-led and online-first labels have broadened the segment.

205brands
74%sell wholesale
87%sell online
35%run own stores

France

34

United States

32

United Kingdom

32

Netherlands

25

Germany

23

Australia

8

Denmark

6

Brazil

5

Switzerland

5

Spain

4

Sweden

4

Poland

4

Italy

4

New Zealand

3

Austria

3

China

2

Colombia

2

Singapore

1

Monaco

1

Canada

1

Türkiye

1

Israel

1

Romania

1

Norway

1

Belgium

1

Japan

1

Frequently asked questions

Which lingerie and swimwear brands are listed?

The 205 brands in this segment include Triumph, Chantelle, Wolford, Calida, Hunkemöller and Agent Provocateur.

How do lingerie and swimwear brands sell?

74 per cent of lingerie, swimwear and hosiery brands sell through wholesale. Almost all also sell online, and fewer operate their own stores.

Other segments