Love Brand & Co.
Love Brand & Co. is a British resortwear brand founded in 2010 by Oliver Tomalin, known for printed men's swim shorts. Its collections support wildlife conservation, in particular the protection of elephants.
| Founded | 2010 |
|---|---|
| Founder | Oliver Tomalin |
| Origin | United Kingdom |
| Cause | Elephant conservation |
| Website | lovebrand.com |
What is Love Brand & Co.?
Love Brand & Co. is a British summer and resortwear label founded in 2010 by Oliver Tomalin. He set out to create his own summer brand inspired by travel, colour and nature.
History
The brand was inspired by a charity exhibition called Trunks for Trunks, and Tomalin chose to dedicate the swimwear line to saving elephants. Giving back to nature is described as a core purpose of the business. Love Brand & Co. later opened a swimwear pop-up at Harrods.
Products and positioning
- Printed men's swim shorts, with matching styles for boys
- Quick-dry trunks made from recycled plastics
- Linen shirts, trousers and shorts
- Organic cotton T-shirts
Prints often highlight endangered species such as the Sumatran tiger, linking the product directly to the brand's conservation message.
Why it matters
Love Brand & Co. is an example of a purpose-led British label that has built its identity around a single hero product, the swim short, and a clear cause, which gives it a distinctive position in luxury resortwear.
Frequently asked questions
Who founded Love Brand & Co.?
Love Brand & Co. was founded in 2010 by Oliver Tomalin.
What does Love Brand & Co. sell?
Love Brand & Co. sells printed swim shorts for men and boys, plus linen shirts, trousers and organic cotton T-shirts.