Oceanus
Oceanus is a London swimwear and partywear label founded in 2017 by Hannah Attalah. It is known for maximalist, vintage inspired swimsuits, bikinis and dresses, sold through its own Soho store and online.
| Founded | 2017 |
|---|---|
| Founder | Hannah Attalah |
| Headquarters | London, United Kingdom |
| Store | Newburgh Street, Soho |
| Website | oceanusthelabel.com |
What is Oceanus?
Oceanus is a British womenswear label founded in 2017 by Hannah Attalah. Built around statement swimwear, it draws on Attalah's archive of 1970s and 1980s vintage, and she describes the brand as authentic, maximalist and unapologetic.
Products and positioning
The core of the range is embellished swimwear, including high waisted bikinis and one piece swimsuits, complemented by party dresses, co ords, makeup pouches and accessories. Bestsellers have included the Arizona one piece and the New York skirt and crop top set, each offered in several colourways. The brand has also moved into interiors with a collection of wallpapers, fabrics and lamps made with Poodle and Blonde.
- Statement swimwear and bikinis
- Partywear and co ords
- Accessories and interiors collaborations
Distribution
Oceanus operates its own store at 8 Newburgh Street in Soho, London, and sells online. In 2022 it released a summer collection with Playboy.
Why it matters
Oceanus is an example of a young London label that has built a recognisable identity in a crowded swimwear market through a distinct, glamour led design signature and a physical flagship in the West End.
Frequently asked questions
Who founded Oceanus?
Oceanus was founded in 2017 by Hannah Attalah.
Where is Oceanus from?
Oceanus is a London label with its own store on Newburgh Street in Soho.