Maiyo
Maiyo is a British swimwear brand founded by designer Roxanne Namaki-Lakani. It is known for vintage-inspired, feminine crochet swimsuits and bikinis.
| Founder | Roxanne Namaki-Lakani |
|---|---|
| Base | London, United Kingdom |
| Signature | Crochet swimwear |
| Style | Vintage-inspired, feminine |
| Website | maiyo.co.uk |
What is Maiyo?
Maiyo is a British swimwear label from London, founded and designed by Roxanne Namaki-Lakani. The brand has built its reputation on crochet swimwear with a vintage-inspired, feminine look.
Products and positioning
Maiyo designs swimwear in the premium segment, with prices for swimsuits and sets typically above 150 US dollars. Crochet is its signature technique, giving the pieces a handmade, retro character that sets them apart from smooth technical swimwear.
- One-piece swimsuits
- Bikinis
- Two-piece sets
- Crochet as a signature across collections
The label has also produced collaborative swimwear collections that have drawn attention from fashion media.
Distribution
Maiyo sells through its own online store, maiyo.co.uk, and through online designer marketplaces and fashion retailers.
Why it matters
Maiyo is part of the wave of independent swimwear labels that have used craft techniques such as crochet to create a recognisable product signature, competing on design identity rather than volume.
Frequently asked questions
Who founded Maiyo?
Maiyo was founded by Roxanne Namaki-Lakani, who is also the brand's designer.
What is Maiyo known for?
Maiyo is known for vintage-inspired, feminine crochet swimsuits and bikinis.