ASCENO
United Kingdom
ASCENO is a London-linked sleepwear, loungewear and swimwear label founded by Poppy Sexton-Wainwright and Lauren Skerritt. It is best known for silk pyjamas, alongside swimwear and travel wear.
| Founders | Poppy Sexton-Wainwright and Lauren Skerritt |
|---|---|
| Category | Sleepwear, loungewear, swimwear |
| Signature product | Silk pyjamas |
| Origin | United Kingdom (London-linked) |
| Founders met | At university |
What is ASCENO?
ASCENO is a sleepwear, loungewear and swimwear label co-founded by Poppy Sexton-Wainwright and Lauren Skerritt, who are listed as creative directors. A Refinery29 interview says they met at university and developed the idea while studying business at Newcastle. The brand's social handle references London, and a 2018 trade report describes a partnership with The Shop at Bluebird.
Products and positioning
The interview, which dates from around the brand's SS17 season, lists the following categories:
- Sleepwear and loungewear, including silk pyjamas
- Swimwear and beachwear
- Travel wear and silk sets
- Silk wadded eye masks
The brand focuses on quality and uses silk and soft swim fabrics. At the time of the interview a retail store and international expansion were planned.
Why it matters
ASCENO is an example of a small label built on a single hero product, the silk pyjama, and extended into swimwear and travel pieces.
The brand describes its focus as quality, saying it uses the silkiest silks, and its named styles at the time included the Nugget Tile PJs, the Midnight Crescent PJs and the Orion blue set.
Frequently asked questions
Who founded ASCENO?
ASCENO was founded by Poppy Sexton-Wainwright and Lauren Skerritt, who met at university.
What does ASCENO sell?
ASCENO sells silk sleepwear and loungewear, swimwear and beachwear, and travel pieces.