SARE Studio
SARE Studio is an Indonesian homewear brand founded in Jakarta in 2019 by Cempaka Asriani. It makes sleepwear, underwear and loungewear in natural fabrics for women, men and children.
| Founded | 2019, Jakarta |
|---|---|
| Founder | Cempaka Asriani |
| Tagline | #EverydayPajamas |
| Products | Sleepwear, underwear, loungewear |
| Website | sarestudio.com |
What is SARE Studio?
SARE Studio is a homewear brand from Jakarta, Indonesia, founded in 2019 by Cempaka Asriani. It is known by its tagline #EverydayPajamas and designs its products for tropical weather.
Products and positioning
The brand makes sleepwear, underwear and loungewear from natural fabrics for women, men and children. It develops its own fabrics and creates its print motifs in house, which places it above comparable fast fashion products on price. Its range includes:
- Sleepwear collections such as Salur, Rehat, Dadu, Bijou and Paradise
- Underwear including padded bras, bralettes and panties
- Loungewear, daywear and kidswear
History
SARE Studio grew strongly during Indonesia's large scale social restrictions in 2020, reporting a 300 percent rise in sales as customers spent more time at home, with demand remaining high afterwards.
Distribution
The brand sells primarily through its own online store, supported by social media channels.
Why it matters
SARE Studio is part of a wave of Indonesian local brands that have built loyal audiences by investing in original fabrics and prints rather than generic sourcing.
Frequently asked questions
Who founded SARE Studio?
SARE Studio was founded by Cempaka Asriani in Jakarta in 2019.
What does SARE Studio sell?
It sells sleepwear, underwear and loungewear made from natural fabrics for women, men and children.