3Second
3Second is an Indonesian youth fashion brand that has been active since 2002. It sells streetwear-influenced casual clothing through its own stores and works with local IP partners on collaborations.
| Active since | 2002 |
|---|---|
| Country | Indonesia |
| Style | Youth streetwear |
| Notable collaboration | Sekuya Anime Gaming Collection (2025) |
| Website | 3second.co.id |
What is 3Second?
3Second is a local fashion brand for young people in Indonesia, active since 2002. It has a streetwear identity and presents itself as trendy, energetic, active and creative.
Products and positioning
The brand offers casual and streetwear-inspired clothing for young men and women, with graphic designs as a central element. 3Second has built its profile through collaborations with local creative partners.
Collaborations
In September 2025 3Second launched an Anime Gaming Collection with Sekuya, an Indonesian intellectual property. The capsule featured 15 exclusive designs with original Sekuya characters and launched at the 3Second store on Jalan Riau Citarum in Bandung. The brand has said it is open to working with further local IP owners as a way to build global reach for Indonesian brands.
Distribution
3Second sells through its own branded stores in Indonesian cities, with Bandung among its established locations.
Why it matters
3Second is one of the long-running homegrown youth brands in Indonesia's large domestic fashion market. Its collaborations with local intellectual property reflect a wider push by Indonesia's creative economy to take local brands and characters beyond the home market.
Frequently asked questions
Where is 3Second from?
3Second is an Indonesian youth fashion brand that has been active since 2002.
What does 3Second sell?
3Second sells streetwear-inspired casual clothing for young men and women.