Nibras

Nibras is an Indonesian Muslim fashion brand from PT Fatahillah Anugerah Nibras, based in Tangerang, Banten. It designs modest clothing and hijabs sold through more than 120 outlets across Indonesia.

What is Nibras?

Nibras is a Muslim fashion brand (busana muslim) from Indonesia. It is operated by PT Fatahillah Anugerah Nibras, a company with offices in Tangerang Selatan in Banten province, on the edge of greater Jakarta.

Products and positioning

The company focuses on modest fashion for Indonesia's large Muslim consumer market. Alongside the main Nibras label, it manages several related brands:

• Nibras: modest clothing
• Nibras Hijab: headscarves and hijab styles
• Alnita
• Haihai

This multi brand structure allows the company to address different customers and occasions within the modest fashion category, from everyday wear to clothing for religious celebrations.

Distribution

Nibras reports more than 120 outlets across Indonesia, giving it a physical presence well beyond the Jakarta area. The brand also markets its products online.

Why it matters

Indonesia has one of the world's largest Muslim populations, and modest fashion is an important part of its domestic apparel industry. Nibras is an example of a home grown Indonesian brand that has built a national outlet network around Muslim clothing and hijabs, competing with both local labels and regional players in a fast growing segment.

Frequently asked questions

Where is Nibras from?

Nibras is an Indonesian Muslim fashion brand run by PT Fatahillah Anugerah Nibras in Tangerang, Banten.

What does Nibras sell?

Nibras sells Muslim fashion and hijabs, alongside sister brands Alnita, Haihai and Nibras Hijab.

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