BIASA
BIASA Group · Indonesia
BIASA is an Indonesian resort wear label founded in Bali in 1994 by designer and gallerist Susanna Perini. It makes clothing for women, men and children in natural fabrics using Indonesian handcraft techniques.
| Founded | 1994, Bali |
|---|---|
| Founder | Susanna Perini |
| Stores | Eight boutiques in Bali and Jakarta |
| Specialism | Resort wear in natural fabrics |
| Website | biasagroup.com |
What is BIASA?
BIASA is an independent, family-owned fashion label founded in Bali in 1994 by Susanna Perini, an Italian-born designer and art gallerist who became a naturalised Indonesian citizen. In 2005 she added BIASA Art, a contemporary art arm with galleries in Bali and Jakarta.
Products and positioning
The label specialises in luxury resort wear built on airy natural fabrics and Indonesian craft. Collections include kaftans, dresses, tunics, trousers, jumpsuits and jackets for women, and kaftans, shirts, T-shirts and trousers for men, plus pieces for children.
Techniques used across the range include batik, ikat, weaving, embroidery, appliqué and plant-based dyeing. Accessories include bags, scarves, sarongs and handcrafted jewellery made by young people at the Matahari Terbit Center.
Distribution
- Eight boutiques in Bali and Jakarta
- Online store shipping internationally
- Presence at Jakarta Fashion Week
Why it matters
BIASA is one of the longest-running designer labels in Bali and shows how Indonesian craft techniques can be applied to premium contemporary resort wear with an international customer base.
Frequently asked questions
Who founded BIASA?
BIASA was founded in Bali in 1994 by Italian-born designer and art gallerist Susanna Perini.
What does BIASA sell?
BIASA sells resort wear for women, men and children, plus bags, scarves, sarongs and handcrafted jewellery.