Executive
Delamibrands · Indonesia
Executive, formerly The Executive, is an Indonesian fashion brand founded in 1984 as a workwear label and owned by Delamibrands. It sells men's and women's clothing, accessories and activewear through its own stores and website.
| Founded | 1984 |
|---|---|
| Parent | Delamibrands |
| Origin | Indonesia |
| Renamed | The Executive to Executive, 2022 |
| Website | executive.co.id |
What is Executive?
Executive is an Indonesian apparel brand owned by Delamibrands, one of the country's fashion retail groups. Known for decades as The Executive, it shortened its name to Executive in 2022.
History
The brand began in 1984 as a label for work clothing. In recent years it has moved away from a purely office wear image towards stylish, affordable everyday clothing for people across many industries. Its 2024 campaign "Everyone Executive" framed fashion as inclusive and defined being an Executive as balancing career and lifestyle. A new store concept in Jakarta was designed by London agency Dalziel and Pow.
Products and positioning
Executive covers a broad wardrobe for men and women:
- Men's basics, Career Office and Career Traveler lines, accessories and underwear
- Women's basics, dresses, outerwear, bags, belts, scarves and shoes
- #EXECUTIVEACTIVE activewear
- Body care and fragrance
Rotating collaborations add newness, including a Demon Slayer anime capsule and limited collections with Nick Filbert and IKAT Indonesia.
Distribution
The brand sells through its stores in Indonesian malls and through its own website, which offers click and collect.
Why it matters
Executive shows how a heritage workwear label is repositioning towards lifestyle and inclusivity as office dress codes relax in Indonesia.
Frequently asked questions
Who owns The Executive?
Executive, formerly The Executive, is owned by the Indonesian fashion retail group Delamibrands.
When was The Executive founded?
The brand was founded in 1984 as a work clothing label in Indonesia.
