Buttonscarves
Buttonscarves is an Indonesian modest fashion brand founded in 2016 by Linda Anggrea. Best known for its storytelling scarves, it also makes leather bags, ready-to-wear, accessories and beauty products.
| Founded | 2016 |
|---|---|
| Founder | Linda Anggrea |
| Country | Indonesia |
| Markets | Indonesia, Malaysia, Singapore |
| Website | buttonscarves.com |
What is Buttonscarves?
Buttonscarves is a fashion brand from Indonesia known for exclusive scarf designs and modern modest fashion. It was founded by Linda Anggrea, who is also its creative director.
History
The brand was founded in 2016 around storytelling scarves and has since broadened into a lifestyle label. It has staged high-profile international moments in Dubai, including a light projection show on the Ain Dubai Ferris wheel in 2022 and a desert runway show in 2025.
Products and positioning
Buttonscarves positions itself at the premium end of the modest fashion market. Its range includes:
- Printed scarves, the brand's original category
- Leather bags, including its signature balloon bag
- Ready-to-wear and accessories
- Beauty products
Distribution
The brand operates more than 50 stores across Indonesia, Malaysia and Singapore, and sells online through its own website.
Why it matters
Buttonscarves is one of the leading names in Southeast Asian modest fashion, showing how a single-category scarf label can grow into a regional lifestyle brand with its own retail network and a presence in the Middle East.
Frequently asked questions
Who founded Buttonscarves?
Buttonscarves was founded in 2016 by Linda Anggrea, who is also the brand's creative director.
What does Buttonscarves sell?
Buttonscarves sells printed scarves, leather bags, modest ready-to-wear, accessories and beauty products.