RiaMiranda
RiaMiranda is an Indonesian modest fashion brand founded in Jakarta in 2009 by designer Ria Miranda. It is known for feminine womenswear in soft pastel colours, along with scarves and accessories.
| Founded | 2009, Jakarta |
|---|---|
| Founder | Ria Miranda |
| Category | Modest fashion |
| Boutiques | 40th opened in 2023 |
| Website | riamiranda.com |
What is RiaMiranda?
RiaMiranda is a modest fashion label established in Jakarta in 2009 by Ria Miranda, its founder and creative director. A graduate of ESMOD Jakarta, she worked as a fashion stylist before launching the label and co-founded the Hijabers Community.
Products and positioning
The brand is known for a soft, feminine style and pastel colour palettes. Its range covers:
- Tops, tunics, dresses and co-ord sets
- Scarves, both plain and printed
- Prayer sets and abaya series
- Bags, shoes, eyewear and other accessories
- Menswear and kidswear
Seasonal collections are complemented by capsules for Raya, Hajj and travel, and by collaborations with other Indonesian brands.
Distribution
RiaMiranda sells online and through its own boutiques across Indonesia, from Aceh to Jayapura. Its store at AEON Mall Sentul, opened in 2023, was its 40th boutique.
Why it matters
Indonesia is one of the world's largest markets for modest fashion, and RiaMiranda is among the local labels that have shaped its contemporary aesthetic, building a national retail footprint from a designer-led brand.
Frequently asked questions
Who founded RiaMiranda?
RiaMiranda was founded in 2009 by Indonesian designer Ria Miranda, an ESMOD Jakarta graduate.
What does RiaMiranda sell?
RiaMiranda sells modest womenswear, scarves, prayer sets and accessories, plus menswear and kidswear.