Wearing Klamby
Wearing Klamby is an Indonesian modest fashion brand founded in 2012 by Nadine Gaus. It makes womenswear that combines Indonesian motifs and heritage with modern design.
| Founded | 2012 |
|---|---|
| Founder | Nadine Gaus |
| Name | From a Javanese word meaning clothes |
| Flagship | Pondok Indah Mall 3, South Jakarta |
| Website | klamby.id |
What is Wearing Klamby?
Wearing Klamby, often shortened to Klamby, is an Indonesian womenswear label. Its name comes from a Javanese word meaning clothes, and it presents its modest wear as going beyond Muslim wear.
History
The brand was founded in 2012 by Nadine Gaus and started out as an e-commerce label. It opened its first outlet at Plaza Indonesia in 2021, followed by a store at Supermall Karawaci, and reopened in 2022 at Pondok Indah Mall 3 in South Jakarta with what has been described as the largest modest fashion store in Indonesia.
Products and positioning
Klamby combines Indonesian motifs with modern design. Collections use light, flowing materials, embroidery, embellishment and laser cut details, together with the brand's monogram shape. Signature pieces draw on Indonesian culture and heritage.
Distribution
Alongside its own stores and website, Klamby sells through Indonesian online platforms such as Tokopedia and Blibli, and Galeries Lafayette is listed among its international stockists. The brand has presented through London Fashion Week and is focusing on Western markets such as Paris and London.
Why it matters
Klamby shows how an Indonesian modest wear label that began online has expanded into large physical stores and international showcases.
Frequently asked questions
Who founded Wearing Klamby?
Wearing Klamby was founded in 2012 by Nadine Gaus as an e-commerce brand.
What does Klamby sell?
Klamby sells modest womenswear that blends Indonesian motifs with modern design.