Si.Se.Sa
Si.Se.Sa is an Indonesian modest fashion brand founded in 2011 by three sisters, Siriz Zulfikar, Senaz Nasansia and Sansa Enandera. It makes syar'i ready-to-wear such as maxi dresses and khimar headscarves, sold through boutiques across Indonesia.
| Founded | 2011 |
|---|---|
| Founders | Siriz Zulfikar, Senaz Nasansia, Sansa Enandera |
| Country | Indonesia |
| Flagship | Jalan Prapanca Raya, South Jakarta |
What is Si.Se.Sa?
Si.Se.Sa is a Muslim womenswear label from Indonesia. It was founded in 2011 by sisters Siriz Zulfikar, Senaz Nasansia and Sansa Enandera, at the suggestion of their mother, designer Merry Pramono. The name is an acronym of the first syllables of the founders' names.
History
The brand's first collection sold out in a single day at Indonesia Fashion Week 2013 in Jakarta, where it also launched its syar'i line. In 2015 it became a co-branding partner of Swarovski. Si.Se.Sa stages an annual fashion show, which in 2026 presented 106 looks under the theme The Kaleidoscope.
Products and positioning
Si.Se.Sa makes modest ready-to-wear in line with syar'i principles, including maxi dresses and khimar headscarves, and has extended into accessories.
Distribution
The brand operates boutiques and stores across Indonesia, including a flagship on Jalan Prapanca Raya in South Jakarta opened in 2022. It has a large social media following and runs a loyalty programme, the Si.Se.Sa Lovers Community.
Why it matters
Si.Se.Sa is one of the labels driving Indonesia's modest fashion sector, combining family ownership with retail expansion and strong community marketing.
Frequently asked questions
Who founded Si.Se.Sa?
Si.Se.Sa was founded in 2011 by sisters Siriz Zulfikar, Senaz Nasansia and Sansa Enandera.
What does Si.Se.Sa sell?
Si.Se.Sa sells syar'i modest ready-to-wear such as maxi dresses and khimar headscarves, along with accessories.