Hammer
PT Warna Mardhika · Indonesia
Hammer is an Indonesian casualwear brand introduced in 1987 by Eddy Hartono and run by PT Warna Mardhika. It sells men's and women's clothing known for bold colours, along with the Hammer Active sportswear line.
| Founded | 1987 |
|---|---|
| Founder | Eddy Hartono |
| Company | PT Warna Mardhika |
| Sub-line | Hammer Active (2017) |
What is Hammer?
Hammer is a homegrown Indonesian fashion brand founded in 1987 by Eddy Hartono. It is operated by the textile and apparel company PT Warna Mardhika, which was established alongside the brand, and is now led by his son Mario Hartono.
Products and positioning
Hammer makes men's and women's casual clothing recognisable for its bold colours. In 2017 the company launched Hammer Active, a sportswear line.
PT Warna Mardhika also owns several sister brands:
- Nail
- Coconut Island
- Coconut Island Kids
- Osprey
Distribution
Hammer is sold through its own outlets across Indonesia, numbering about 120 after the pandemic compared with around 250 before, and through online fashion marketplaces.
Why it matters
With more than three decades of trading, Hammer is one of the established local brands in Indonesia's apparel market and has been showcased as an example of national products. Its transition from founder to second generation leadership reflects a common pattern among family run fashion companies in the region.
Frequently asked questions
Who owns Hammer?
Hammer was founded by Eddy Hartono in 1987 and is run by PT Warna Mardhika, now led by his son Mario Hartono.
Is Hammer an Indonesian brand?
Yes. Hammer is a local Indonesian clothing brand with outlets across the country.