Oldblue Co.
Oldblue Co. is an Indonesian denim brand founded in 2010 by Ahmad Hadiwijaya. It makes selvedge jeans, workwear trousers, work shirts and leather goods, produced in Indonesia.
| Founded | 2010 |
|---|---|
| Founder | Ahmad Hadiwijaya (Yax) |
| Country | Indonesia |
| Speciality | Selvedge denim and workwear |
| Website | oldblueco.net |
What is Oldblue Co.?
Oldblue Co. is a denim and workwear label from Indonesia, founded in 2010 by Ahmad Hadiwijaya, known as Yax. All production takes place in Indonesia, and the brand is part of the country's wider movement of independent selvedge denim makers.
Products and positioning
The brand focuses on raw and selvedge denim and heritage workwear. Its range includes:
- Selvedge jeans, including heavyweight raw denim
- Workwear-inspired trousers, such as chambray pants modelled on naval dungarees
- Work shirts and printed T-shirts
- Leather goods
Oldblue Co. has worked with American selvedge denim, Cone Mills shrink-to-fit denim and heavy chambray, combined with Japanese hardware. Anniversary releases have marked milestones such as the brand's third and seventh years.
Distribution
The brand sells through its own webstore and through denim specialist retailers, and its jeans are regularly featured by international denim enthusiast media.
Why it matters
Oldblue Co. is one of the Indonesian denim labels that has drawn international attention to South-east Asian craft denim, a scene often compared with Japan's for its focus on fabric and construction.
Frequently asked questions
Where is Oldblue Co. from?
Oldblue Co. is an Indonesian denim brand, with production carried out in Indonesia.
Who founded Oldblue Co.?
Oldblue Co. was founded in 2010 by Ahmad Hadiwijaya, known as Yax.