Lea
PT Lea Sanent · Indonesia
Lea is an Indonesian denim brand introduced in 1976 by Gani Sandjaja and produced by PT Lea Sanent in Tangerang. Best known for its jeans, it also sells shirts, T-shirts, jackets and denim accessories.
| Introduced | 1976 |
|---|---|
| Founder | Gani Sandjaja |
| Company | PT Lea Sanent |
| Production | Tangerang, Banten |
| Website | leajeans.com |
What is Lea?
Lea, often called Lea Jeans, is one of Indonesia's best known local denim brands. It was introduced in 1976 by Gani Sandjaja, a businessman whose garment business began in 1972 and who helped shape the Indonesian garment industry. The brand is owned by PT Lea Sanent and has its factory in Tangerang, Banten.
Products and positioning
Jeans are the brand's core product and its biggest business, and the range has broadened over time. Today Lea offers:
- Jeans in named fits such as 606 Regular Fit, 603 Slim Fit and 607 Bootcut, plus a premium series
- Shirts, T-shirts and polo shirts
- Jackets
- Accessories including hats, denim bags and belts
Lea is known for quality denim, stylish design and affordable prices. Its American-style branding has consistently led many Indonesian shoppers to assume it is an imported label.
Why it matters
Lea is a long-running example of an Indonesian brand building a denim identity strong enough to compete with international labels in its home market, while keeping production local.
Frequently asked questions
Is Lea Jeans an Indonesian brand?
Yes, Lea is an Indonesian denim brand made by PT Lea Sanent in Tangerang, although many shoppers assume it is imported.
Who founded Lea Jeans?
Lea Jeans was introduced in 1976 by Indonesian businessman Gani Sandjaja.