Bodypack
Bodypack is an Indonesian bag brand founded in Bandung in 1996. It is known for backpacks and everyday bags and has extended into urban apparel such as jackets, vests and bucket hats.
| Founded | 1996 |
|---|---|
| Origin | Bandung, Indonesia |
| Core category | Bags and backpacks |
| Apparel | Jackets, vests, T-shirts, bucket hats |
| Website | bodypack.co.id |
What is Bodypack?
Bodypack is a bag brand from Bandung, Indonesia, founded in 1996. It is one of the established local names in the Indonesian bag market, where it has been grouped alongside outdoor and adventure bag brands.
Products and positioning
Bags remain the core of the business, with backpacks and everyday carry designed for students, commuters and urban professionals. The brand has also developed apparel. Its 2023 campaign, The Faces of Urbanite, presented vests, T-shirts, bucket hats and jackets in earth tones, styled to reflect the jobs and daily routines of city dwellers.
The campaign centred on the ideas of balance and versatility, with clothing that aims to look stylish while prioritising comfort. It also served as a preview of a brand refresh introduced through new products.
Why it matters
Bodypack is part of the wave of Bandung brands that have built nationally recognised Indonesian labels, and its move from bags into apparel reflects how local accessory brands are broadening into lifestyle ranges.
Frequently asked questions
Where is Bodypack from?
Bodypack is an Indonesian brand from Bandung, founded in 1996.
What does Bodypack sell?
Bodypack is best known for backpacks and everyday bags and also sells urban apparel such as jackets, vests and hats.