TORCH
TORCH is an Indonesian travel gear brand founded by Ben Wirawan. It makes backpacks, travel and sling bags, footwear and accessories for everyday use and travel.
| Founder | Ben Wirawan |
|---|---|
| Country | Indonesia |
| Category | Travel bags and gear |
| Warranty | One year |
| Website | torch.id |
What is TORCH?
TORCH is a travel equipment brand from Indonesia founded by Ben Wirawan, who built the business after several earlier ventures. Over roughly nine years of development the company grew about a hundredfold.
Products and positioning
TORCH designs functional bags and gear for commuting, travel and outdoor use. Its range includes:
- Backpacks, travel bags and tote bags
- Sling, waist and messenger bags
- Apparel, footwear and watches
- Prayer equipment, pouches, wallets and laptop sleeves
The brand offers bundles for travel, office use and Umrah pilgrimages, as well as a women's collection and licensed collaborations such as Torch x Gundam. Products come with a one-year warranty.
Distribution
TORCH sells through its own website, offline stores in Indonesia and online marketplaces, and also takes bulk and custom orders.
Why it matters
TORCH is part of a wave of Indonesian local brands that have grown through e-commerce and marketplaces into full omnichannel businesses. Its focus on products tailored to local needs, such as Umrah travel kits, shows how home-grown brands in Southeast Asia's largest economy compete with international outdoor and bag labels.
Frequently asked questions
Who founded TORCH?
TORCH was founded by Indonesian entrepreneur Ben Wirawan.
What does TORCH sell?
TORCH sells backpacks, travel bags, sling bags, apparel, footwear and travel accessories.