Mills
Mitra Kreasi Garmen · Indonesia
Mills is an Indonesian sportswear brand founded in Jakarta in 2018 by Tjia Kong Hau. It makes football and basketball kits, goalkeeper gloves, boots and training equipment, and is known for supplying Indonesian national team apparel.
| Founded | 2018 |
|---|---|
| Founder | Tjia Kong Hau |
| Headquarters | Jakarta, Indonesia |
| Parent | Mitra Kreasi Garmen |
| Core category | Football apparel |
| Website | mills.co.id |
What is Mills?
Mills is a sportswear and sports equipment brand headquartered in Jakarta, Indonesia. It is operated by Mills Sport and belongs to the garment company Mitra Kreasi Garmen.
History
The brand was established in 2018 by Tjia Kong Hau. It grew quickly in Indonesian football, becoming associated with national team apparel, and has since expanded its retail presence into cities beyond Jakarta, including Medan and Pekanbaru.
Products and positioning
Mills concentrates on team sports, with a range that covers:
- Football kits and jerseys
- Goalkeeper gloves and football boots
- Basketball kits
- Training equipment and general sportswear
Beyond performance kit, the brand has leaned into football culture as fashion, presenting blokecore inspired styles at Jakarta Sneaker Day and collaborating with Von Dutch on jerseys. It also appeared in the FIFA 22 video game.
Distribution
The brand sells through its own outlets in Indonesian cities and through its official website, with store expansion reported as a priority.
Why it matters
Mills shows how a young local brand can compete with global sportswear giants in a football mad market by winning national team visibility and then turning replica kit into a lifestyle and fashion proposition for Indonesian consumers.
Frequently asked questions
Where is Mills from?
Mills is an Indonesian sportswear brand headquartered in Jakarta.
Who founded Mills?
Mills was founded in 2018 by Tjia Kong Hau and belongs to the garment company Mitra Kreasi Garmen.
