9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Bali Elf

Indonesia

Bali Elf is a brand of handmade leather shoes, bags and clothing produced at its own factory in Bali, Indonesia. It describes its products as ethically handmade and timeless since 2010.

Facts
Founded2010 (per brand tagline)
ProductionOwn factory in Bali, Indonesia
Main productsLeather shoes, bags, clothing
ApproachHandmade, fair trade
Websitebalielf.com
Segment
Mid-market
Categories
FootwearBagsWomenswearAccessories
Sales channels
E-commerceWholesale

What is Bali Elf?

Bali Elf, which trades as ELF, is a fashion brand that makes its products by hand at its own factory on the island of Bali, Indonesia. Its tagline reads Ethically Handmade and Timeless Since 2010, and this comes from the brand's own site.

Products and positioning

The core range is leather goods, and the online shop also carries clothing:

  • Leather flats, boots and sandals
  • Bags, purses and accessories
  • Dresses, knitwear, swimwear, jumpsuits, tops and bottoms

The brand states that it practises fair trade production, with tailors receiving proper training, time off, fair wages and respectful treatment.

Distribution

Bali Elf sells through an international online store, with prices shown in currencies including US and Australian dollars, euros, pounds, Swiss francs and yen. Its site also mentions wholesale and a stockists page, although it does not name individual retail locations on the page reviewed, and the page gives no founder name.

Frequently asked questions

Where is Bali Elf from?

Bali Elf makes its products at its own factory on the island of Bali, Indonesia.

What does Bali Elf sell?

It sells handmade leather flats, boots, sandals and bags, along with women's clothing such as dresses, knitwear and swimwear.

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