Aerostreet

Aerostreet is an Indonesian sneaker brand from Klaten in Central Java, founded in 2015. It makes affordable shoes and sneakers, alongside clothing, for a mass Indonesian audience.

What is Aerostreet?

Aerostreet is a footwear brand based in Klaten, Central Java. Established in 2015, it builds its proposition around making quality shoes affordable for everyone in Indonesia, summed up in its slogan "Now everyone can buy a good shoes". Its office sits in Wonosari, Klaten, and the brand presents its own factory and warehouse operations as part of its story.

Products and positioning

The range centres on sneakers and casual shoes, complemented by clothing. Aerostreet is positioned firmly at the value end of the market, competing on price while promoting local production. Collaborations are a recurring tool: in 2022 the brand released a limited run of 5,000 pairs co-branded with the Japanese anime Crayon Shinchan and the local comic Tahilalats, priced at Rp 179,900. It has also worked with the social media account Dagelan and with Gibran Rakabuming Raka, then mayor of Solo.

Distribution

Aerostreet sells mainly online. It runs official stores on the major Indonesian marketplaces, including Shopee, Tokopedia, TikTok Shop, Lazada and Blibli, and also takes orders through its own website and WhatsApp. Collaboration launches are typically released through marketplaces.

Why it matters

Aerostreet is one of the clearest examples of an Indonesian local footwear label using marketplace commerce, low prices and pop culture partnerships to build national reach in a market long dominated by global sportswear brands.

Frequently asked questions

Where is Aerostreet from?

Aerostreet is from Indonesia. The brand is based in Klaten, Central Java.

What does Aerostreet sell?

Aerostreet sells affordable sneakers and casual shoes, as well as clothing, mainly through Indonesian marketplaces.

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