Brodo
Brodo is an Indonesian footwear brand from Bandung, founded by friends Yukka Harlanda and Putera Dwi Kurnia. It makes men's shoes, including casual shoes, sneakers and formal styles.
| Country | Indonesia |
|---|---|
| Origin | Bandung, West Java |
| Founders | Yukka Harlanda and Putera Dwi Kurnia |
| Website launched | 2012 |
| Core product | Men's shoes and sneakers |
| Website | bro.do |
What is Brodo?
Brodo is a local footwear brand from Indonesia. It began in Bandung, West Java, from a small garage and dorm rooms, started by two friends, Yukka Harlanda and Putera Dwi Kurnia. Its website launched in 2012.
Products and positioning
The core range is men's shoes: casual shoes, sneakers and formal styles. The offer later expanded to clothing and accessories. For the 2018 Asian Games in Jakarta, Brodo released nine limited-edition designs inspired by the Games mascot, of which seven were sneakers, one was a pair of boots and one was workwear, priced between Rp 250,000 and Rp 800,000.
Distribution
Early sales came through word of mouth, campus networks, Facebook and the Kaskus forum. The brand later added its own website, marketplaces and offline stores. The website became its largest sales channel.
Why it matters
Brodo is a frequently cited example of an Indonesian footwear brand that grew from social media and online selling into a nationally known label.
Frequently asked questions
Where is Brodo footwear from?
Brodo is an Indonesian brand that started in Bandung, West Java.
Who founded Brodo?
Brodo was founded by friends Yukka Harlanda and Putera Dwi Kurnia.