Wakai
Metrox Group · Indonesia
Wakai is an Indonesian footwear brand with a Japanese lifestyle theme, owned by Metrox Group. It sells lightweight shoes, bags and accessories through stores across Indonesia and its official website.
| Owner | Metrox Group |
|---|---|
| Country | Indonesia |
| Theme | Japanese lifestyle |
| Stores (2019) | Around 30 in 21 cities |
| Website | wakai.id |
What is Wakai?
Wakai is a street-style footwear brand in Indonesia built around a "Japanese lifestyle" theme. It is owned by Metrox Group, an Indonesian retail and brand distribution company.
Products and positioning
The brand is best known for casual shoes such as slip-ons and sneakers. Its Wakai Shou model combined a classic design with insole and outsole technology intended to make the shoe lighter and better conforming to the foot. Wakai has also sold children's styles, including Nitto in knit material, and lines such as Wakai Ukiyo, Wakai Boro, Wakai Gyou and the BeGood sneaker collection. Under the WakaiGo name it sells bags and lifestyle accessories such as sling bags and tumblers, and it has run licensed collaborations, for example with We Bare Bears.
- Casual slip-ons and sneakers
- Children's shoes
- WakaiGo bags and accessories
Distribution
In 2019 Wakai operated around 30 stores in 21 Indonesian cities, largely in shopping malls. It also sells through its official website.
Why it matters
Wakai illustrates how Indonesian retail groups build local brands with an international design theme, often leading shoppers to assume a foreign origin.
Frequently asked questions
Is Wakai an Indonesian brand?
Yes. Wakai is an Indonesian footwear brand owned by Metrox Group, with a Japanese lifestyle theme.
What does Wakai sell?
Wakai sells casual shoes including slip-ons and sneakers, children's styles, and bags and accessories under WakaiGo.