Buccheri
Buccheri is an Indonesian shoe and leather goods brand active since 1989. It makes men's and women's footwear, bags, wallets and belts with elegant designs in leather.
| Active since | 1989 |
|---|---|
| Country | Indonesia |
| Core category | Leather footwear |
| Also sells | Bags, wallets, belts |
| Website | buccheri.com |
What is Buccheri?
Buccheri is a local Indonesian brand of shoes, bags and accessories that has been active since 1989. Its Italian sounding name means it is frequently cited in Indonesian media among domestic brands often mistaken for international labels.
Products and positioning
The brand describes its offer as Indonesian shoes with elegant designs and quality leather. Its range covers:
- Men's footwear, including loafers, boots, sandals, lace ups and sneakers
- Women's footwear, including boots, flats, pumps, sandals and sneakers
- Bags, wallets, belts and clutches
A sneaker category was introduced to appeal to younger customers. Buccheri has also been described as the official shoe of former Indonesian president Joko Widodo.
Distribution
Buccheri sells through its own online store with a Privilege Club membership programme and through Indonesian marketplaces and online retailers such as Zalora and Tokopedia.
Why it matters
Buccheri has taken Indonesian fashion to international catwalks through a collaboration with designer Jeny Tjahyawati, presented at Miami Modest Fashion Week, showing how a long established local footwear brand can gain visibility abroad.
Frequently asked questions
Is Buccheri an Indonesian brand?
Yes. Buccheri is a local Indonesian shoe and leather goods brand active since 1989.
What does Buccheri sell?
Buccheri sells men's and women's shoes, as well as bags, wallets, belts and clutches.