14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Noserider Surf Club

Indonesia

Noserider Surf Club is a surfwear brand founded in Bali in 2022 by Emma Bukowski. It makes surf suits from ECONYL regenerated nylon, produced in small batches in Bali.

Facts
FoundedMarch 2022, Bali
FounderEmma Bukowski
Material78% ECONYL, 22% elastane
ProductionSmall batches in Bali
Websitenoseridersurf.com
Segment
Premium
Categories
SwimwearSportswear
Sales channels
E-commerce

What is Noserider Surf Club?

Noserider Surf Club is a surfwear label founded in Bali, Indonesia, in March 2022 by Emma Bukowski. It focuses on surf suits designed for surfing.

Products and positioning

The core product is the surf suit, made from 78 per cent ECONYL regenerated nylon and 22 per cent elastane. Packaging uses biodegradable bags and recycled card paper tags, in line with the brand's sustainability positioning, which runs from fabric choice through to how each order is shipped.

  • Surf suits and swimwear
  • Regenerated nylon fabrics
  • Low impact packaging

Production

Production takes place in Bali with a female owned manufacturer, working in small batches to limit overproduction.

Distribution

Noserider Surf Club sells mainly direct to consumers through its own online store.

Why it matters

Noserider is one of a new generation of surfwear brands that combine recycled performance fabrics, local small batch manufacturing and direct online sales, appealing to surfers looking for functional swimwear with a lower environmental footprint.

Frequently asked questions

Who founded Noserider Surf Club?

Noserider Surf Club was founded in Bali in March 2022 by Emma Bukowski.

What are Noserider surf suits made of?

The surf suits are made from 78 per cent ECONYL regenerated nylon and 22 per cent elastane.

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