2XU
Australia
2XU is an Australian performance compression and athletic apparel brand established in 2005. It was born from triathlon and now sells compression, running, training and triathlon products.
| Founded | 2005 |
|---|---|
| Country | Australia |
| Tagline | Human Performance. Multiplied. |
| Origin | Born from triathlon |
| Website | 2xu.com |
What is 2XU?
2XU describes itself as a world leading performance compression brand, built to perform at any level of fitness. The site says it is Australian founded and was established in 2005, and that the name is pronounced Two times you. Its tagline is Human Performance. Multiplied. No founder is named on the page.
History
The website says the brand was born from Tri, meaning triathlon.
Products and positioning
- Triathlon: wetsuits, trisuits, buoyancy shorts, swimsuits, swim caps, goggles, gloves, booties and calf guards.
- Running: singlets, tees, shorts, bras and jackets, including trail running.
- Training: gym and training apparel.
- Compression: tights, socks, arm and calf sleeves and recovery compression, including youth and maternity options.
- Other: underwear, bags, belts and headwear.
Distribution
2XU sells through its web shop, which offers free standard shipping above 80 dollars, an outlet section and a store locator. Its Australian region setting and promotions on running and training bundles appear on the homepage, which also notes youth and maternity compression options.
Frequently asked questions
Where is 2XU from?
2XU says on its website that it is Australian founded, in 2005.
What does 2XU make?
2XU makes compression garments and triathlon, running and training apparel and accessories.