Maap

Maap is a cycling apparel brand born in Melbourne, Australia, in 2014. It was started by founders from graphic design, fashion and technical apparel backgrounds and sells performance cycling kit and accessories worldwide.

What is Maap?

Maap, written MAAP by the company, is an Australian cycling clothing label. Its website says the brand was born in Melbourne in 2014 and was created by people from graphic design, fashion and technical apparel design who share a love of cycling. The founders are not named on the page consulted.

Products and positioning

Maap sells cycling apparel and accessories designed, in the company's words, for performance, style, durability and fit. Since 2014 it has worked with athletes, teams and events around the world to design and test its products. The visual and design-led approach places it in the premium segment, competing with brands such as Rapha and Le Col.

Business model and distribution

The website shows a strong direct online offer, with shipping and returns terms (free shipping on orders over 250 Australian dollars, free returns with regional limits) and a crash replacement programme giving 40 per cent off a new kit. The sources consulted do not describe wholesale or store distribution, so these are not detailed.

Sustainability

The company states that it emphasises sustainability across materials, manufacturing and product end of life, although specific targets were not given on the page consulted.

Why it matters

Maap is one of the more prominent newer cycling brands to emerge outside Europe, and an example of design-led direct-to-consumer apparel reaching a global audience in under a decade.

Frequently asked questions

Where is Maap from?

Maap is an Australian cycling clothing brand. The company says it was born in Melbourne in 2014.

What does Maap make?

Maap makes performance cycling apparel and accessories, designed for performance, style, durability and fit according to its website.

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