Pedal Mafia
Pedal Mafia is a premium cycling apparel brand from Perth, Australia, founded by Jay Barron. It makes cycling kit and casual wear for men and women and has partnered with Formula 1 teams and Australian national championships.
| Founder | Jay Barron |
|---|---|
| Origin | Perth, Western Australia |
| Category | Premium cycling apparel |
| Partnerships | Williams Racing, Aston Martin F1 Team, AusCycling |
| Website | pedalmafia.cc |
What is Pedal Mafia?
Pedal Mafia is a Perth-born cyclewear brand founded by Jay Barron. It designs premium cycling apparel for men and women, complemented by accessories, casual wear and custom team kit.
Products and positioning
The brand positions itself at the premium end of cycling clothing, combining performance fabrics with a strong graphic identity. Its range spans jerseys, bib shorts and other technical pieces as well as lifestyle clothing and accessories.
Partnerships
- Williams Racing: a cycling apparel collection announced in December 2024, with designs referencing the team's heritage livery and its race suits
- Aston Martin F1 Team: official cycling apparel partner
- AusCycling Road National Championships in Perth: official licensed apparel provider, including the green-and-gold national champion's jerseys, and a founding partner of the event
At the Road Nationals, the central climb of the road race was named Pedal Mafia Mountain, and the brand hosts a supporters' event on the hill.
Distribution
Pedal Mafia sells through its own online store and through specialist and fashion retailers in Australia and Europe.
Why it matters
Pedal Mafia illustrates how a cycling brand can grow from a local scene into an international lifestyle label by using motorsport and event partnerships to reach audiences beyond core cyclists.
Frequently asked questions
Where is Pedal Mafia from?
Pedal Mafia is a cycling apparel brand from Perth, Western Australia.
Who founded Pedal Mafia?
Pedal Mafia was founded by Jay Barron.