The Upside
The Upside is a Sydney activewear brand founded in 2013 by Jodhi Meares. It makes premium leggings, sports bras, training apparel, knitwear and loungewear that blend performance sportswear with contemporary fashion.
| Founded | 2013, Sydney |
|---|---|
| Founder | Jodhi Meares |
| Category | Luxury activewear |
| Key products | Leggings, sports bras, knitwear |
| Website | theupside.com |
What is The Upside?
The Upside is an Australian label founded in Sydney in 2013 by Jodhi Meares. It describes itself as a contemporary vision of luxury sportswear, treating movement, wellbeing and fashion as connected parts of modern life.
Products and positioning
The brand designs clothing intended to move between workouts, daily life and travel. Its range includes:
- Premium leggings and sports bras
- Training apparel
- Knitwear
- Loungewear
- Versatile ready-to-wear pieces
The Upside emphasises premium materials, comfort and long-lasting quality, combining high-performance sportswear features with understated, fashion-led design. This places it at the upper end of the activewear market rather than in technical performance sport.
Distribution
Beyond its own online store, The Upside is sold through international fashion retailers and department stores, including luxury e-commerce platforms and sports departments in European stores such as Steffl in Vienna.
Why it matters
The Upside belongs to the luxury activewear category, in which sportswear is positioned and merchandised alongside designer ready-to-wear.
Frequently asked questions
Who founded The Upside?
The Upside was founded in Sydney in 2013 by Jodhi Meares.
What does The Upside sell?
The Upside sells premium activewear, including leggings, sports bras, training apparel, knitwear and loungewear.