Pedla
Pedla is a premium cycling apparel brand from Melbourne, Australia, co founded by Justin Abrahams and Marcin Wojick. It makes jerseys, vests and technical cycling clothing with a clean aesthetic and playful graphics.
| Base | Melbourne, Australia |
|---|---|
| Co founders | Justin Abrahams, Marcin Wojick |
| Category | Cycling apparel |
| Collaborations | Crumpler, Campos Coffee |
| Website | thepedla.com |
What is Pedla?
Pedla is an Australian cycling clothing label based in Melbourne. It was set up by Justin Abrahams and business partner Marcin Wojick, who spent around two and a half years on research and development, including more than a year researching fabrics and factories, before launching.
Products and positioning
Pedla aims for high end cycling kit with a clean look and room for playful touches. Its range has included:
- Summer jerseys with gradient and bold colour designs
- Cycling vests
- Winter garments in technical fabrics, including carbon infused wicking fabrics and thermoregulating fibres
Plain black and grey options sit alongside more expressive prints, with the founders stressing fabric quality over generic lycra.
Collaborations
The brand has released collaborations such as a capsule with Australian bag maker Crumpler and limited edition jerseys with Campos Coffee.
Why it matters
Pedla is part of a wave of Australian cycling brands that brought fashion led design to performance kit, competing on style and fabric quality in the premium cycling apparel market.
Frequently asked questions
Where is Pedla from?
Pedla is a cycling apparel brand from Melbourne, Australia.
What does Pedla make?
Pedla makes premium cycling clothing such as jerseys, vests and technical winter kit.