Attaquer
Attaquer is a cycling apparel brand founded and based in Sydney, Australia. It makes jerseys, bib shorts, outerwear and accessories for men and women, known for bold matching print kits.
| Base | Sydney, Australia |
|---|---|
| Category | Cycling apparel |
| Signature | Bold matching print kits |
| Collaborations | Deus, Brain Dead, Merrell, Kappa |
| Website | attaquercycling.com |
What is Attaquer?
Attaquer is a cycling clothing brand founded and based in Sydney, Australia. It is credited with helping to shake up the cycling apparel industry by introducing bold, matching print kits at a time when road cycling clothing was largely conservative.
Products and positioning
The brand designs technical cycling clothing for men and women, alongside off bike apparel. The range includes:
- Jerseys, tech tees and base layers
- Bib shorts, bib longs, jackets and gilets
- Accessories such as socks, gloves, caps, musettes, bags and bidons
- Custom kit for clubs and teams
Attaquer is known for releasing limited seasonal kits and for collaborations, including designs referencing Keith Haring and Jean-Michel Basquiat, and projects with brands such as Deus, Brain Dead, Merrell and Kappa.
Distribution
Attaquer sells primarily through its own online store, shipping internationally, and through a network of dealers. It has been available in the United States through specialist retailers.
Why it matters
Attaquer is one of the brands that brought streetwear influenced design and community culture into performance cycling apparel, and it is often listed among notable cycling clothing labels.
Frequently asked questions
Where is Attaquer from?
Attaquer is a cycling apparel brand founded and based in Sydney, Australia.
What does Attaquer sell?
Attaquer sells cycling jerseys, bib shorts, jackets, base layers and accessories, as well as off bike apparel.