ION
ION is a watersports and mountain bike brand launched in 2004 that grew out of the international surf, kite and wakeboard scene. It makes neoprene wetsuits, harnesses, technical bikewear and protective gear.
| Launched | 2004 |
|---|---|
| Origin | Surf, kite and wakeboard scene |
| Product lines | Water and Bike |
| Core product | Neoprene wetsuits |
| Website | ion-products.com |
What is ION?
ION is an action sports brand for watersports and mountain biking. It describes itself as a brand run by people whose first love was watersports, and its roots lie in the international surf, kite and wakeboard scene.
History
The brand launched in 2004. Its first products were wetsuits and other neoprene items, and the range later extended from the water to the trail with a dedicated bike line.
Products and positioning
ION organises its range into two worlds:
- Water: neoprene wetsuits, harnesses and smaller accessories for surfing, kitesurfing and wakeboarding.
- Bike: technical bikewear and protection for mountain biking, presented with a progressive design language.
The products are performance equipment first, with fit and protection at the centre, while the brand styling targets riders who want a distinct look on the water and on the trail. The brand appears alongside the sister labels Duotone, Fanatic and SQlab on its own web shop.
Distribution
ION sells through its own international online shop and is stocked by specialist watersports and bike retailers.
Why it matters
ION shows how a niche sports brand can stretch a technical core, in this case neoprene, into a second sport while keeping a single brand identity built on a specific rider community.
Frequently asked questions
When was ION founded?
ION launched in 2004, starting with wetsuits and neoprene products.
What does ION sell?
ION sells wetsuits, harnesses and accessories for watersports, plus technical apparel and protection for mountain biking.