8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

Gore Wear

W. L. Gore & Associates · Germany

Gore Wear (GOREWEAR) was the endurance sports apparel brand of W. L. Gore & Associates, the maker of GORE-TEX. Its website now states that the brand has closed after four decades.

Facts
ParentW. L. Gore & Associates
StatusBrand closed (per official website)
DurationFour decades, per the closure notice
FocusCycling and running apparel
SegmentSportswear and outdoor
Websitegore-tex.com/products/gorewear
Segment
Premium
Categories
SportswearMenswearWomenswearAccessories
Sales channels
WholesaleE-commerce

What is Gore Wear?

Gore Wear, styled GOREWEAR, was an apparel brand for endurance athletes, with a focus on cycling and running. It was part of the GORE-TEX brand and the wider Gore business, which describes itself as working in life sciences, aerospace and other fields.

Brand closure

The brand's website now carries a closure notice. It thanks customers for four decades of support and states that products can no longer be bought on GOREWEAR.com. Remaining stock may be available through retail partners while supplies last, and warranty questions are handled through GORE-TEX customer contact. The page consulted gives no exact closure date, so this profile does not state one.

Products and positioning

When active, the brand made performance clothing for endurance sports, with imagery and references centred on cycling and running. The page consulted does not list specific products, and the founding year and headquarters are not stated there.

Why it matters

Gore Wear is an example of a materials company operating its own branded apparel line, using its own fabric technology, and later withdrawing from that business. Its closure is relevant to anyone tracking the cycling and running apparel market, because it removes a technology-led premium label while the parent continues to supply GORE-TEX to other brands. Anyone researching current availability or warranty terms should contact Gore directly.

Frequently asked questions

Is Gore Wear still available?

No. The official GOREWEAR page states that the brand has closed and that products can no longer be bought there, though remaining stock may be found at retail partners.

Who owned Gore Wear?

Gore Wear was part of W. L. Gore & Associates, the company behind GORE-TEX. The brand's page links it to the GORE-TEX Brand.

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