Arei
CV Trackerindo Anugerah Sejahtera · Indonesia
Arei is an Indonesian outdoor apparel and equipment brand, known as Arei Outdoor Gear, managed by Bandung-based CV Trackerindo Anugerah Sejahtera. It sells jackets, backpacks, footwear and gear for hiking, camping and adventure travel.
| Company | CV Trackerindo Anugerah Sejahtera |
|---|---|
| Company established | 2000 |
| Location | Bandung Regency, West Java |
| Sister brands | Cartenz Tactical, Tracker, Season |
| Website | areioutdoorgear.co.id |
What is Arei?
Arei, also known as Arei Outdoor Gear, is an Indonesian outdoor brand making clothing and equipment for hiking, camping and adventure travel. It is managed by CV Trackerindo Anugerah Sejahtera, a company established in 2000 and located in Bandung Regency, West Java.
Products and positioning
Arei focuses on practical outdoor products for the Indonesian market, including:
- Outdoor jackets and apparel
- Backpacks and bags
- Footwear
- Camping and hiking equipment
It is regularly listed among Indonesia's best local outdoor brands, valued for durable gear at accessible prices.
Brand portfolio
Arei sits alongside three other brands run by the same company: Cartenz Tactical, Tracker and Season. Together they cover outdoor, tactical and bag categories, drawing on the company's experience in making bags and apparel.
Distribution
Arei sells through its own stores in Indonesian cities such as Malang, through online marketplaces and through its own e-commerce channels, supported by paid advertising on social media.
Why it matters
Arei is part of a growing group of Indonesian outdoor brands that compete with international labels by offering locally relevant products at local price points, building on rising domestic interest in hiking and nature travel.
Frequently asked questions
Where is Arei from?
Arei is an Indonesian outdoor brand managed by a company based in Bandung Regency, West Java.
What does Arei sell?
Arei sells outdoor jackets, backpacks, footwear and gear for hiking, camping and travel.